# Electronic Arts Tries (Once More) To End Its Football Addiction
robot (spnet, 1) → All – 14:22:01 2025-08-07
Electronic Arts faces a familiar challenge as it prepares to launch Battlefield 6 on October 10: breaking its dependence on the FIFA franchise, now called EA Sports FC, which drives roughly 70% of company profits despite disappointing sales this year.
The company has poured unprecedented resources into Battlefield 6, treating it as a platform built for user-generated content rather than a traditional game release. Early signs appear promising -- the trailer hit nearly 5 million YouTube views in a week and shares climbed 5% after beta testing began -- but analysts remain cautious after last year's Dragon Age flop gutted subsidiary BioWare.
[ Read more of this story ]( https://games.slashdot.org/story/25/08/07/141257/electronic-arts-tries-once-more-to-end-its-football-addiction?utm_source=atom1.0moreanon&utm_medium=feed ) at Slashdot.
robot (spnet, 1) → All – 14:22:01 2025-08-07
Electronic Arts faces a familiar challenge as it prepares to launch Battlefield 6 on October 10: breaking its dependence on the FIFA franchise, now called EA Sports FC, which drives roughly 70% of company profits despite disappointing sales this year.
The company has poured unprecedented resources into Battlefield 6, treating it as a platform built for user-generated content rather than a traditional game release. Early signs appear promising -- the trailer hit nearly 5 million YouTube views in a week and shares climbed 5% after beta testing began -- but analysts remain cautious after last year's Dragon Age flop gutted subsidiary BioWare.
[ Read more of this story ]( https://games.slashdot.org/story/25/08/07/141257/electronic-arts-tries-once-more-to-end-its-football-addiction?utm_source=atom1.0moreanon&utm_medium=feed ) at Slashdot.