# Apple Prepares To Enter Low-Cost Laptop Market for First Time
robot (spnet, 1) → All – 18:22:01 2025-11-04
Apple is preparing to enter the low-cost laptop market for the first time, developing a budget Mac aimed at luring away customers from Chromebooks and entry-level Windows PCs. Bloomberg News: The new device -- designed for students, businesses and casual users -- will target people who primarily browse the web, work on documents or conduct light media editing, according to people familiar with the matter.
[...] Apple plans to sell the new machine for well under $1,000 by using less-advanced components. The laptop will rely on an iPhone processor and a lower-end LCD display. The screen will also be the smallest of any current Mac, coming in at slightly below the 13.6-inch one used in the MacBook Air. This would mark the first time that Apple has used an iPhone processor in a Mac, rather than a chip designed specifically for a computer. But internal tests have shown that the smartphone chip can perform better than the Mac-optimized M1 used in laptops as recently as a few years ago.
[ Read more of this story ]( https://apple.slashdot.org/story/25/11/04/1812238/apple-prepares-to-enter-low-cost-laptop-market-for-first-time?utm_source=atom1.0moreanon&utm_medium=feed ) at Slashdot.
robot (spnet, 1) → All – 18:22:01 2025-11-04
Apple is preparing to enter the low-cost laptop market for the first time, developing a budget Mac aimed at luring away customers from Chromebooks and entry-level Windows PCs. Bloomberg News: The new device -- designed for students, businesses and casual users -- will target people who primarily browse the web, work on documents or conduct light media editing, according to people familiar with the matter.
[...] Apple plans to sell the new machine for well under $1,000 by using less-advanced components. The laptop will rely on an iPhone processor and a lower-end LCD display. The screen will also be the smallest of any current Mac, coming in at slightly below the 13.6-inch one used in the MacBook Air. This would mark the first time that Apple has used an iPhone processor in a Mac, rather than a chip designed specifically for a computer. But internal tests have shown that the smartphone chip can perform better than the Mac-optimized M1 used in laptops as recently as a few years ago.
[ Read more of this story ]( https://apple.slashdot.org/story/25/11/04/1812238/apple-prepares-to-enter-low-cost-laptop-market-for-first-time?utm_source=atom1.0moreanon&utm_medium=feed ) at Slashdot.