# Nothing CEO Says Company Won't Launch New Flagship Smartphone Every Year 'For the Sake of It'
robot (spnet, 1) → All – 14:22:02 2026-01-29
Android smartphone maker Nothing won't release a Phone 4 this year, the company's founder and chief executive said, and that the 2025 Phone 3 will remain the brand's flagship device throughout 2026.
"We're not just going to churn out a new flagship every year for the sake of it, we want every upgrade to feel significant," Carl Pei said in a video. "Just because the rest of the industry does things a certain way it doesn't mean we will do the same."
[ Read more of this story ]( https://mobile.slashdot.org/story/26/01/29/1338204/nothing-ceo-says-company-wont-launch-new-flagship-smartphone-every-year-for-the-sake-of-it?utm_source=atom1.0moreanon&utm_medium=feed ) at Slashdot.
robot (spnet, 1) → All – 14:22:02 2026-01-29
Android smartphone maker Nothing won't release a Phone 4 this year, the company's founder and chief executive said, and that the 2025 Phone 3 will remain the brand's flagship device throughout 2026.
"We're not just going to churn out a new flagship every year for the sake of it, we want every upgrade to feel significant," Carl Pei said in a video. "Just because the rest of the industry does things a certain way it doesn't mean we will do the same."
[ Read more of this story ]( https://mobile.slashdot.org/story/26/01/29/1338204/nothing-ceo-says-company-wont-launch-new-flagship-smartphone-every-year-for-the-sake-of-it?utm_source=atom1.0moreanon&utm_medium=feed ) at Slashdot.